The Organization for Economic Cooperation and Development (OECD)2026
A visual system was developed for the OECD Western Balkans Competitiveness Outlook, including the SME Policy Index for Western Balkans and Türkiye 2026, the accompanying regional report, six economy profiles, and launch event materials.
The project brought together identity design, editorial layout, and applied communication assets into a unified system. Seventeen custom icons were created to represent key policy dimensions across the SME framework, forming a navigational and conceptual structure used throughout both the report and the accompanying website. This system helped guide users through complex content by visually reinforcing themes and clusters across sections, improving clarity and coherence across the full publication ecosystem.
The visual language was then extended across the report design, ensuring consistency across multi-chapter analysis and data-heavy content, and adapted into launch materials for the event, translating the system into print and presentation formats for public-facing dissemination.
Seventeen custom icons for the SME Policy Index visual system.
Application of the visual system across the OECD Western Balkans website.